Although the sports and crypto news moved more slowly as the week progressed, there were still major headlines for sports and crypto enthusiasts to keep an eye on.
Goodbye Staples Center, hello Crypto.com Arena. While the Los Angeles Clippers work on their own venue, the Los Angeles Lakers and other LA sports clubs will be calling the Crypto.com Arena their home for the foreseeable future. Basketball on Christmas Day has always been a treat for NBA fans and the home of the first game with new arena signage.
Many in LA were disappointed that the Staples signage was gone as the years of watching Lakers greats like the late Kobe Bryant have become synonymous with the Staples Center image. It’s a new era, however, and like it or not – it’s a new reality. The Lakers lost the Christmas game to the Brooklyn Nets, adding a spot to the club’s current five-game losing streak led by Lebron James.
The year 2022 is approaching, and the biggest sporting event in the United States is now less than 60 days away: the Super Bowl.
Aside from the big game, of course – and the gatherings and delicious food that comes with it – the most notable aspect of the “famous Super Bowl commercial.” The 30-second commercial for this year’s Super Bowl is said to have cost more than $ 5 million, and the event regularly brings in some of the biggest television advertising revenues in any sport.
Expect to see both Crypto.com and FTX hit the big screen for the big game this February. Reports surfaced this week that both crypto exchanges have secured ad slots for the Super Bowl in February.
According to reports this week, Premier League soccer club Arsenal are no longer allowed to advertise the club’s fan tokens. The Associated Press reported that the club violated UK advertising regulations and was no longer allowed to advertise fan tokens, citing the club to “exploit the inexperience of consumers” used in cryptocurrencies.
NHL’s Carolina Hurricanes is partnering with BitPay to enable Canes fans to purchase merchandise from the officially licensed fan e-commerce site CarolinaProShop.com. BitPay currently accepts 13 cryptocurrencies for payment, and now hockey fans holding anything from BTC to stablecoins of their choice can pick up their favorite Canes merchandise on the site.
FTX.US signed another sports partnership last week with Monumental Sports And Entertainment (MSE) of Washington, DC. The deal will deploy FTX-branded assets in the four different regions that MSE owns: the Washington Wizards of the NBA, the Washington Capitals of the NHL, the Washington Mystics of the WNBA and the Capital One Arena of all three teams.
Last week, FTX.US signed its latest deal with the NBA’s Golden State Warriors. FTX has been a force to be reckoned with in the US sports and crypto arenas this year.
FTX really stepped on the gas in terms of sports sponsorship this year. We expect more of this for FTX with a view to 2022.
Women’s football was rapidly gaining ground in the United States, posting a record high attendance and expanding into new markets with new teams. Earlier this month we saw the Voyager crypto exchange sign a league-wide agreement with the National Women’s Soccer League (NWSL), and now Crypto.com is stepping into the room too.
Last week, Crypto.com signed with LA NWSL Club Angel City FC as a founding sponsor. According to a report in the Sports Business Journal, Crypto.com is said to have signed a four-year contract with an “annual low in the seven-digit range”. The move secures Crypto.com and the club NFT and crypto rights and strengthens the exchange as “one of Angel City’s biggest sponsors”.
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