While the week that led to the headlines went slower than usual, the past week has always seen some great action on the sports and crypto news.
Ferrari and Switzerland-based Velas Network are working together to work on a multi-year contract.
The deal includes a partnership with Ferrari’s Formula 1 team as well as Ferrari’s title sponsorship rights in the Ferrari Esports Series. Other luxury car brands like Porsche have explored this space but have only entered into few long-term partnerships. Expect NFTs to be on the forefront of the partnership.
Former Chelsea footballer John Terry has a career as a top central defender for the historic club and the English national team, and most recently as an assistant manager for Aston Villa. In December Terry bought a Bored Ape and last week Terry doubled up on their new collaboration with The Ape Kids Collection. This project aims to create NFTs whose roadmaps and storylines appeal to younger audiences and has donated the proceeds from the project to charities and youth-based initiatives.
Despite the obvious connections, gaming consumers are particularly reluctant to accept cryptocurrency and blockchain integration. This leads to the fact that not a few people switch back and forth in companies who want to be “pioneers” and still inspire customers on a daily basis. So far, most of the major game publishers have at least made public statements – albeit not extensively.
Reports surfaced in April that Sega’s successor to games company NFT was backing, but reports last week have shown that Sega seems to be reassessing its stance – and is still somewhat useless. Sega recently commented that the company is “researching” NFTs but will only participate if the values are in line with the company’s mission.
Meanwhile, Square Enix, another legacy video game company, also dropped its first position this week. The Japanese studio has developed titles like Final Fantasy and Kingdom Hearts and has shown its willingness to interact with both NFT and monetization games.
Buried deep in the crypto headlines of the past few weeks is the emerging story of “WAGMI United,” a group of crypto investors who decided to buy a football club. WAGMI United reportedly made an offer to European club Bradford City AFC on December 17th, but it was rejected. After countless reports of the matter surfaced, Bradford City chairman Stefan Rupp released a statement that the club will be considering a lawsuit for damages.
The Switzerland-based Velas Network has partnered with Ferrari. The move is a first for the premium automobile manufacturer and will showcase the advantages of Velas in both e-sports and Formula 1.
NASCAR’s Brandon Brown made a name for himself as the face of Let’s Go Brandon, the newest line in political jokes – and despite Brown’s recent round of interviews in which he seems to distance himself from the line, Brown’s team announced a new thing in collaboration with ‘Let’s Go Brandon Coin’ this week.
However, the racing association has announced that it is still considering sponsorship. Brown’s camp has stated that the funding has been approved but only minor graphical changes are pending. NASCAR President Steve Phelps said earlier: “We don’t want to connect with politics, either left or right.”
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