SUPERGUCCI, An Amazing Gucci NFT Collection, Will Be Launched in February 2022
This NFT collection, SUPERGUCCI, is a limited series of CryptoJanky NFTs and ceramic sculptures.
Gucci has announced the collaboration between Gucci and Superplastics, the world’s foremost producer of animated celebrities, limited vinyl toys, and digital collectibles few days ago.
SUPERGUCCI will be the first NFT project of Gucci Vault. The first drop of this three-part project will contain 10 original NFTs and ceramic sculptures, all of which will be produced in Italy and co-designed by both brands.
Gucci Vault is the brand’s online concept store created by creative director Alessandro Michele, where they immersed themselves in both the history and the future of Gucci. On January 21, Gucci announced Vault’s discord channel as “a place to foster open conversations with the community about what’s next in the metaverse”.
“Each extremely limited and valuable NFT draws inspiration from Gucci’s signature patterns, icons, and symbols, reinterpreted through the lens of SUPERPLASTIC synthetic celebrities and artists, Janky & Guggimon,” according to a press release.
Superplastic is a firm that produces creative vinyl toys for the collectibles market and has released NFTs through the Winklevoss-owned Nifty Gateway. Kidrobot founder, Paul Budnitz, established Superplastic in 2018 and has sold millions of dollars in designer toys and clothes based on the characters Janky & Guggimon, Dayzee & Staxx, Kranky, and ShüDog.
Following Gucci’s numerous virtual experiences and its Aria NFT, as well as SUPERPLASTIC’s Janky Heist NFT drop, this collaboration underlines both brands’ determination to explore in the metaverse space.
In May 2021, Gucci fans were astonished when a virtual Gucci Dionysus bag was sold on the gaming platform Roblox for 350,000 Robux, or about $4,115. Meanwhile, the same physical purse would have cost $3,400.
Auctioning NFTs already generates millions of dollars for luxury fashion brands. Dolce & Gabbana released its NFT collection, Collezione Genesi, in September, and it sold for around $5.65 million. Last week, fashion corporate giants Prada and Adidas announced the launch of an NFT project built on the Polygon network that would let fans contribute their own designs. Many people are wondering whether this is a watershed moment in the fashion industry or just a case of trendhopping.
According to Morgan Stanley’s prediction, the whole NFT market will reach $300 billion by 2030.
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