The Sandbox Partners With Warner Music To Create An Amazing Music Metaverse Space

In a new partnership with Warner Music Group, The Sandbox plans to launch a new music virtual world. The team noted in a January 27 release that this is the first step of Warner into the NFTs and Metaverse space.

The famous record label has also bought LAND plots within The Sandbox to be used as a place to host virtual concerts. Warner Music did not provide any information about the artists who would be performing in its new Metaverse, but it should be remembered that the label is home to many well-known artists, like Ed Sheeran, Elektra, Erato Lizzo, and Red Hot Chili Peppers.

“Our partnership with The Sandbox adds a new layer of possibility in the metaverse, with the ownership of virtual real estate,” said Oana Ruxandra, Chief Digital Officer & EVP, Business Development at Warner Music Group. “As a first-mover, Warner Music has secured the equivalent of beachfront property in the metaverse. On the LAND, we’ll develop persistent, immersive social music experiences that defy real-world limitations and allow our artists and their fans to engage like never before.”

VP of Global Partnerships at The Sandbox Bertrand Levy stated: “As a former entertainment executive, I’m very excited to have one of the biggest music companies in the world with some of the most talented artists joining The Sandbox to create talent-oriented experiences.”

Sébastian Borget, COO and co-founder of The Sandbox also shared his comments on this amazing partnership:

“We’re shaping the Sandbox as a fun entertainment destination where creators, fans, and players can enjoy first-of-a-kind immersive experiences and be more closely connected to their favorite musical artists through NFTs,” he added, “This strategic partnership with Warner Music Group brings the open metaverse one step forward in the direction of fan-owned and community-driven initiatives – the possibilities are very exciting.”

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