TSG Hoffenheim, a German soccer team, has announced a collaboration with Baby Doge. As part of the deal, the club will work with this meme coin team to create an NFTs collection.
During all home games, this meme token will be shown on LED boards around the pitch. Co-branded content will also be created by Hoffenheim and Baby Doge.
Baby Doge LLC project manager Mike Watson described Hoffenheim as a “forward-thinking” and “technology-driven” club.
“We endeavour to expand our global reach as a community-centred project, as well as to form strategic partnerships with world-class organisations, which will enable Baby Doge to showcase our benefits and establish ourselves as a player in the sports world,” he said.
“TSG Hoffenheim is happy to be working together with such an innovative and leading brand like Baby Doge,” confirmed Denni Strich, TSG’s CEO, in a press statement. “We’ll bring an NFT collection from the club and other exciting projects to life.”
TSG Hoffenheim, founded in 1945, finished third in the Bundesliga during the 2017-2018 season, qualifying for the UEFA Champions League for the first time.
Baby Doge has collaborated with a number of well-known football clubs, including Bayer 04 Leverkusen, Lazio FC, and Kerela Blasters.
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