FTX gives free bitcoin during Super Bowl LVI

Sam Bankman-Fried’s exchange FTX has announced that it will be giving away free bitcoins to its fans during the Super Bowl LVI (American Professional Football) promotional campaign on February 13th.

FTX launched this campaign to introduce its brand to a mainstream audience of sports fans, given that the Super Bowl is the most-watched sporting event in the United States.

“We’re giving away some Bitcoins!

How many, how much? Worth $1 million or $1.5 million? !!!?! We really don’t know.

The later our Big Game ads air, the more Bitcoins you can win. Until Sunday!”

Innovative new strategy

Sam Bankman-Fried is an expert in powerful, innovative marketing tactics, and this campaign is no exception. It is not an ordinary gift, but essentially depends on luck and timing.

No one knows how much money FTX will raise, and that’s the creative point of the campaign. blow your mind to explain that the exact amount of bitcoin distributed will depend on when the ad appears on Super Bowl viewers’ television screens.

“We will launch Big Game and give away BTC based on our ad run time… For example, if the ad runs at 9:02 EST, we will give away 9.02 BTC.”

The program will select 4 winners and the campaign is open to all US residents (from all 50 states except New York). Entrants must subscribe to the official FTX account and respond to FTX’s tweets about the event between the time it airs and 11:59 p.m. EST (11:59 a.m. EST the next morning EST.).

Sports marketing

FTX grew quickly and became popular with many crypto enthusiasts. The secret of success is a combination of product variety, good technology and sport.

FTX is the first crypto exchange to buy ads during the Super Bowl. As previously reported, they could have paid around $6.5 million.

Soon after, Crypto.com also joined the race, buying another ad space and cementing its presence in the US market.

In addition to the National Football League (NFL), FTX appears quite heavily in the US professional basketball league NBA after it bought the naming rights for the former American Airlines Arena – home of the Miami Heats – and renamed it FTX Arena.

In addition, they also appeared in the US baseball pro league MLB after becoming the crypto exchange partner of the tournament. The partnership is so successful that FTX is considering expanding further and leveraging its presence in the esports business. In an interview with Sports Buisness Journal, FTX’s U.S. head, Brett Harrison, explained that the exchange is currently trying to expand its sports offerings beyond mere brand awareness:

“We were told the amount of attention we received from the referees was unprecedented. We’re pushing the boundaries of pure branded deals at an early stage… Whether it’s a direct route to revenue or creative revenue sharing, we need to see unique ideas and creativity. People need to realize that we’re a technology provider, a payments provider.”

Given all of this, it’s easy to see that FTX is carving its own way into the mainstream market. So it’s very likely that the exchange will come up with a similar idea in the future. Too bad they used 12 hours instead of 24 hours, giving 20 BTC at 8pm would be much more interesting than 8 BTC at 8pm.

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