Bud Light has produced over 12,000 NFTs, each priced at $399, to mark the debut of its new beer brand N3XT, and it is now giving owners of the N3XT NFTs something new: Nouns-inspired physical glasses.
Bud Light, which last year acquired a hand-drawn beer rocket NFT for 8 ETH (approximately $26,000 at the time) and purchased the domain beer.eth, revealed on Saturday that any “N3XT NFT Collection HODLer” may get a “very real” set of glasses inspired by the brand’s next Super Bowl ad.
Non-fungible tokens (NFTs) are blockchain-based tokens that are tied to unique digital (and occasionally physical) assets via smart contracts.
The Nouns NFT collection debuted in August, with just one NFT produced and sold every day. Many have purchased for tens of thousands of dollars in Ethereum, which is subsequently aggregated into the DAO (decentralized autonomous organization), which is managed by Nouns holders.
Budweiser received a Nouns NFT last month from the Nouns Foundation, which purchased it for 127 ETH (about $394,000 at the time). That was part of a proposal made on January 16 by Nouns DAO, which also contained the potential of the beer company displaying “Noun glasses in a Super Bowl commercial and on real beverage cans.” Sure enough, Bud Light released its Super Bowl ad this week, and it features a quick glimpse of a pair of Nouns specs.
This is just one of numerous crypto advertisements and NFT mentions that will appear during Super Bowl 56 on Sunday.
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