E2E is the gateway for the mainstream market to accept NFT

The experience-to-earn (E2E) NFT ecosystem rewards people for daily on-chain activities and brings new forms of value creation. This was previously only available to players investing in the Play-to-Earn (P2E) world.

While P2E had a record year (NFT in-game earnings were aloud report recently by DappRadar), most blockchain games still rely on some level of skill like fighting, farming or gathering strategies that attract players with free time, recklessness and sometimes some money to invest. These requirements can discourage non-professional players from joining the NFT to make money.

Number of active wallets by type in 2021 | Source: DappRadar

In contrast, E2E aims to reward investments that can generate more returns as people invest in themselves, others and the good of the world, expanding the potential for all stakeholders.

What value does the experience bring?

The Economy of Experience is the concept and title of the bestseller by James H. Gilmore and B. Joseph Pine. It defines it as “experience that creates economic value”. The evolving E2E model extends this concept beyond economic value to create value in social experiences, self-care and self-development.

Imagine an ecosystem that rewards you for everyday behaviors that add value to life, other people, or the world. These daily activities could be exploring a national park or a new country, surfing, playing tennis, watching your favorite music or sports team, taking care of your physical and mental health, or supporting a charity.

Now you probably still do these activities on a regular basis, and even keep track of some of them on your phone, in apps, and on the calendar — even for tax returns. In one place, E2E monitors and provides incentives to encourage regular, consistent, or better behaviors. Meanwhile, E2E rewards everyday activities you love with challenging or exclusive experiences.

NFT market allocation to segments in Q3/2021 | Source: Non-fungible

E2E can be thought of as your favorite airline’s loyalty program on a large scale, without the limitations and spending issues that come with it.

The power of E2E

The E2E model will create significant and lasting benefits for members, businesses and non-profit organizations.

Live a life Ideal as in the legend: The human factor makes the difference in the E2E ecosystem, where activity, interaction, personalization, self-development, and empathy determine the reward structure versus activities. Practically draws on the skills and strategies of players in P2E. At E2E, time is the currency of value, and people are realizing the value of time spent in the realm of everyday experiences through more exclusive and sought-after experiences that contribute to life legends people can’t wait to tell others.

Promote holistic development: E2E encourages a growth mindset, one of the ways learning dominates many aspects of becoming the best. Just as Pokémon GO adds multidimensional space (interaction, movement, and discovery), the E2E model plans to help members, small businesses, and nonprofits grow more holistically: personally, spiritually, physically, socially, professionally, and economically.

Improve Emotional Wellbeing: The more immersive, shared and memorable E2E rewards are, the more dopamine (the happiness hormone) is produced, leading to better psychological well-being, especially after years of COVID-19 restricting real-life events, travel calendars and sports.

Creating Conscious Communities: While Gen Z is proving to be the most confident generation, the pandemic has also deepened people’s understanding and compassion. The E2E model enables people to connect to their communities and the world in more meaningful ways. In this way, experience rewards can reflect who they are and inspire them to become who they want to be. For example ecotourism activities with rewards.

Metaverse improves the experience true life: Rather than treating Metaverse events as real events that dominate others’ market share, E2E will view them as additions that fuel people’s passion for existing interests and offer them new opportunities, new experiences, unique but no less familiar. For example, organizing Metaverse street parties can extend the VIP experience more intimately with performers.

Community Contribution Rewards: At the core of NFT revenue is economic benefit in the form of tokens, NFTs, percentage annual return (APY), or other perks in the ecosystem. A successful and sustainable E2E universe will reward members financially for holding, contributing, supporting and building the project.

Sustainable revenue and sponsorship streams: The NFT E2E ecosystem will improve loyalty and traceability in the chain. For companies, this opens up new revenue streams and a new global customer base. For charities, non-profit organizations and NGOs, this opens up sources of sustainable funding and enthusiasts working for a global, motivated, innovation-driven initiative, their positive change.

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Delivering experiences that advance people on their own terms presents an exciting opportunity to attract change-averse investors to NFT and keep them there with a wide range of E2E experiences.

The key to E2E’s longevity is welcoming diverse groups (not just limited to crypto-Twitter) to have a variety of experiences and gain different types of value, ultimately building the best life, even if just you think like that. That means thinking community first to avoid the newcomer-first mentality of experience-centric brands.

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