Red Bull recently signed a significant title sponsorship deal with technology titan Oracle as it looks to fill the void created by the loss of works Honda backing while also financing the new Red Bull Powertrains division, and the deal of this trading platform as a major team partner contributes significantly.
The crypto trading platform’s involvement is intended to assist the team in increasing fan engagement.
Bybit, which was founded in 2018, is a derivatives exchange that deals with contracts that offer traders the right to purchase or sell crypto assets at a specific price at a future date.
Christian Horner, the British Team Principal of the Red Bull Formula One team, said: “They share the team’s passion to exist at the forefront of technological innovation, to set the competitive pace and to disrupt the status quo. Allied to that is Bybit’s commitment to enlivening the fan experience in F1 through digital innovation.“
“This is also a key mission for the team and Bybit’s assistance will help us build a deeper more immersive and unique connection with the team for fans around the world.”
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