Snoop Dogg got on Clubhouse little than a week after purchasing the brand from MNRK Music Group and outlined his ambitions to introduce Death Row into the metaverse.
Snoop Dogg’s newest album, BODR (Bacc on Death Row), was released on the blockchain game platform Gala Games. Fans who paid $5,000 for the NFT, “stash box” edition of the record received three more tracks.
The box sets are restricted to 25,000 copies, and over 10,000 had been sold at the time of writing. That’s about $50 million in all. Snoop is looking at a $125 million payout if all 25,000 units sell.
Snoop Dogg told Rolling Stone:
“Blockchain tech has the power to change everything again and tip the table in favor of the artists and the fans, and we’re going to be right at the front of the pack with this Gala Music deal.”
Stash box owners may expect to get “exclusive drops” such as videos, comics, photographs, and unique concert attendance possibilities, according to Gala Music.
According to the site, song NFTs will have “earning potential on the Gala Music network.”
Gala said on its website:
“Owners of all 17 songs will receive massive real-life and digital rewards, including an exclusive concert and pre-party with Snoop, limited edition Death Row bling, and more,”
Snoop Dogg is no stranger to the NFT and metaverse worlds. Last December, he unveiled the Snoopverse, an interactive universe in which one NFT user paid $450,000 to become his virtual neighbor. In April of this year, his A Journey With The Dogg collection was released on Crypto.com.
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