Animoca Brands and Cube Entertainment complete Establishment of AniCube Joint Venture In 2022

Animoca Brands x Cube Ent. New Joint Venture

Animoca Brands and Cube Entertainment announced today that they have completed the establishment of their new joint venture, named AniCube Entertainment (“AniCube”). 

AniCube will build a music metaverse and issue NFTs and ecosystem tokens based on the intellectual property rights of Cube Ent’s globally popular K-pop music artists and actors. AniCube will also bring Cube Ent’s artists to The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands.

Yat Siu, co-founder and executive chairman of Animoca Brands commented: “As a fan of K-pop and Korean culture, I am thrilled to contribute to AniCube, a JV that will guide K-pop music creators and fans in the open music metaverse and help them to enjoy true digital property rights and the other benefits of blockchain and NFTs.”

Woohyung Ahn, CEO of Cube entertainment commented: “With the support of Animoca Brands, the music metaverse created by AniCube will be global and open, and will play a leading role in the global music industry to protect the rights of IP holders and content creators related to music sources. We look forward to the ways in which Cube Ent’s highly talented artists will help to build the open metaverse.”

About Cube Entertainment

Cube Entertainment finds rookies with potential, trains them with a professional system, develops them into outstanding artists with excellent skills and attitudes to produce quality content for the global market. Experts from various parts of the industry utilize their analytic skills and efficient system to bring artists to the pinnacle of the K-pop industry.

As a leader of the industry, Cube has produced the best artists since its establishment in 2006, including 4MINUTE, BEAST, G.NA, BTOB, PENTAGON, CLC, (G)I-DLE, and LIGHTSUM, and recruited entertainers such as Park Mi Sun (박미선), Lee Hwee Jae (이휘재), Lee Sang Jun (이상준), Kim Kyung Ah (김경아), Heo Kyeong Hwan (허경환), Lee Eun Ji (이은지), actors Park Sun Young (박선영), Kim Jin Woo (김진우), Na In Woo (나인우), Moon Su In (문수인), Seoung You (승유), Yoo Seonho (유선호), and entertainers Kong Seo Yeong (공서영) and Jung Ji Woo (정지우), making achievements in the global market not only for music but for various K-content.

In 2022, Cube aims to provide more intimate experiences to fans through promotions in the United States, Europe, Asia, and all around the world.

​About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification. It develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Formula 1®, Disney, WWE, Power Rangers, MotoGP™, and Doraemon.

The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Bondly, and Lympo. Animoca Brands has a growing portfolio of more than 150 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others.

DISCLAIMER: The Information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your own research before investing.

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