Floki Announces Partnership with legendary Formula 1 Team Alfa Romeo on February 24

Floki Is Joining F1 Race

Floki announced their latest strategic partnership with legendary Formula 1 Racing team Sauber Motorsport, the driving force behind Alfa Romeo Racing ORLEN team.

Formula 1 is a sport in which only the toughest survive, so it makes sense that a project like Floki – famously defined by legendary comebacks and incomparable community resolve – should make this strategic move.

This exciting partnership means:

• Floki’s distinctive branding will feature on rear end wing plates of both Alfa Romeo Formula 1 Team ORLEN cars for the full 2022 season, with a record 23 rounds from March until November anticipated to reach an incredible 1.5 billion people.
• With Guanyu Zhou making his Formula 1 debut in 2022 as the first ever Chinese driver in Formula 1 alongside Valtteri Bottas, this positions FLOKI for massive exposure to the Chinese audience who will be watching the game just for Zhou.

Here are a few of the many reasons behind Floki’s groundbreaking decision to partner with this legendary Formula 1 team:

• Formula 1 is broadcast to 170 territories with an average TV viewership of 87 million per race and cumulative audience of 1.5 billion people.
• The season of races spans 22 countries and five continents. Formula 1 is truly a global sport. – This is the first year Formula 1 is anticipated in Miami, which is a key and famously expanding crypto market.

The China Connection Guanyu Zhou is a new, highly anticipated Alfa Romeo team driver from China. His talent will open the Chinese market and attract added attention to the team and Floki. Zhou’s profile will increase dramatically through the course of the season.

This connection to Guanyu Zhou via this partnership is especially significant for Floki’s marketing aims, as they will reach a Chinese audience where restrictions mean we can’t promote the project with traditional methods.

Floki’s sponsorship also includes the Alfa Romeo eSports team. Formula 1 eSports generates 23.5m YouTube views and is the fastest growing sport on digital platforms 2 years running. This will result in massive digital exposure that further strengthens the FLOKI brand.

This partnership is one of many hotly anticipated moves for Floki as we develop their flagship play to earn game (Valhalla) and work to bring crypto to the masses.

DISCLAIMER: The Information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your own research before investing.

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