The Sandbox Collaborates With Cube Entertainment To Establish Metaverse Business.

Cube Entertainment (Cube) is the most recent South Korean entertainment company to venture into the virtual realm of the metaverse. Cube has announced a partnership with The Sandbox, a major metaverse game platform, to construct and administer a virtual world and generate digital assets.

This cooperation between The Sandbox and Cube focuses on the comprehensive collaboration for commercial growth in the metaverse and NFT, which began with the formation of ‘Anicube,’ a new joint venture between Animoca Brands and Cube Entertainment.

The partnership will bring diverse organizations and host events to expose Korean culture in the metaverse, including businesses devoted not only to K-POP but also K-Culture.

As a first stage, a K-Culture complex cultural area will be developed on Cube Entertainment’s LAND. In this blockchain-based virtual realm, users from all around the world may effortlessly experience Korean culture.

 Sebastien BORGET, COO & Co-Founder, said:

“Cube is truly embracing the spirit of the open Metaverse by moving one step further into The Sandbox via its K-culture hub, where it is actively curating local brands and partners of their main K-POP label and offering them presence into The Sandbox through its own lands” 

Cube Ent. will prepare K-Culture contents through several agreements with Korean enterprises, while the Sandbox will provide technological support for spatial projection and execution. Cube-affiliated artists will work together to promote this location.

Another Korean entertainment company, SM Entertainment, has just joined with The Sandbox to create its own LAND in the metaverse. Competitors such as YG and JYP have also made ties with crypto service providers in order to develop NFTs.

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Patrick

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