Bakkt’s New Study Suggests Women Will Take Over The Crypto Space

It’s a woman’s world out there! Women are investing in cryptocurrencies, according to a survey commissioned by Bakkt, and the gender gap is decreasing. “Women & Crypto,” according to the study, “women are currently exceeding men as first-time purchasers.” If you’re paying attention, there’s no surprise there. However, having concrete figures is beneficial.

Bakkt, which bills itself as a “global regulated ecosystem for digital assets,” noted in its study goals that “the gender gap in crypto has been well reported, but little data available regarding how the sector can go forward in a more inclusive way.” The study examines “knowledge and attitudes toward cryptocurrencies among women who possess and do not own cryptocurrency, as well as how they differ from men who hold cryptocurrency.”

The practical details of Bakkt’s study are as follows:

“The study surveyed 1,012 consumers including – 508 women who don’t own cryptocurrency but have basic level of awareness, 254 women who own crypto and 250 men who own crypto across the U.S. and was fielded in February 2022.”

Another important characteristic is that the study was “heavy-up in 25 to 44 age bracket recruitment for all 3 segments.”

What Did Bakkt’s Data Show?

Even though this is a US-centric study and we might not be able to extrapolate the results to the whole world, the numbers are interesting. Bakkt found out that:

• Let’s hope this tendency continues for years to come. “Men were early crypto adopters, but women are now outpacing men as first-time purchasers. 38% of women made their first crypto purchase in past 6 months compared to 30% of men.” 
• These excuses will sound familiar…“The top barriers identified by women who don’t currently own crypto include not knowing how to get started (52%), not understanding crypto utility (52%) and lacking extra funds to invest (49%).” 
• Considering the state of the world, the surprise is that the percentages aren’t even higher. The “majority of men (69%) and women (54%) crypto owners say they plan to increase their holdings in the next 6 months.”
• There’s no rush. Everybody at their own pace. The “majority of women (61%) own less than $500 in crypto.”

Bakkt Isn’t The Only One. Other Recent Studies:

Were these papers produced to celebrate Women’s History Month and International Women’s Day? Probably so. And that’s great. Recently, BlockFi published the results of a similar study. Always ready, Bitcoinist summarized them as follows.

“The latest survey from BlockFi shows that women are more interested in cryptocurrencies than ever, with one-third planning on buying digital assets this year. Furthermore, 60% of these women say they will be doing so within the next few months.

The current survey depicts double women’s interest compared to the exact nature of the study conducted in September 2021, resulting in 29% of women showing interest in buying crypto next year.”

To close this let’s quote Nancy Gordon, Bakkt’s Chief Product Officer:

“Despite recent crypto volatility, there’s continued momentum for women’s crypto adoption and it’s reassuring to see that the barriers to entry can be overcome through education.”

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