Cricket NFT backed by Cristiano Ronaldo to Raise $100M in Series A Funding Round

An online marketplace for trading legally licensed digital Cricket NFTs has raised almost $100 million in a new fundraising round, with backers including Cristiano Ronaldo, Venture capital firms B Capital Group and Insight Partners are leading FanCraze’s Series A round. The fundraising for the blockchain startup, previously known as Faze Technologies, has additionally attracted South Korea’s Mirae Asset

Last November, FanCraze announced a collaboration with the International Cricket Council (ICC) to develop a Cricket NFT marketplace. This coincided with FanCraze, then known as “Faze,” obtaining $17.4 million in a seed fundraising round sponsored by Tiger Global Management.

CEO Anshum Bhambri stated at the time that the company’s mission is to “create the metaverse of cricket.” The platform is built on Flow, the same blockchain that runs NBA Top Shot, the digital collectables platform that gained great appeal last year.

A similar platform for cricket could have similar success due to the vast amount of supporters the sport has around the world, thanks in part to it being the unquestioned most popular sport in India, the world’s second most populated country.

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