Animoca Brands funded Apricot Planet, Japan’s first play-to-earn gaming guild

The new company Apricot Planet Pte. Ltd (CEO: Misa Matsuzaki) has completed the seed round fundraising by Animoca Brands.

Animoca Brands is a global leader in gamification and blockchain with a large portfolio of over 170 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse.

The new company will use “metaverse Job Japan” as a Guild brand name, and is Japan’s first “play-to-earn gaming guild”.

“We are very excited to support Apricot Planet and the launch of the very first Japanese play-to-earn gaming guild, which we believe will provide valuable opportunities to the gaming community and wage workers affected by the pandemic in Japan,” Yat Siu, co-founder and executive chairman of Animoca Brands.

Misa Matsuzaki is a founder of WORK JAPAN Co., Ltd. since 2017, which is a Job Search App for workers with over 100,000 registrants.

The COVID-19 pandemic has significantly impacted the lives of millions of workers, who are facing unemployment, a significant drop in income, or general economic hardship. In order to address this problem, Misa Matsuzaki decided to enter into this industry as they believe play-to-earn games such as “Axie Infinity” (by Sky Mavis) can provide support to their workers’ livelihood and may even emerge as a new form of work.

To facilitate and simplify the operation between the two companies WORK JAPAN has become a 100% subsidiary of apricot planet. 

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