In a recent tweet, “Overview of Digital Assets and Blockchain,” Goldman Sachs’ Investment Banking Division identifies Ripple as an “opportunity in payments,” alongside Circle, a peer-to-peer payment technology, and Coinbase. The report focuses on RippleNet, a network of institutional payment providers such as banks and money remittance services that use Ripple solutions.
The financial industry’s march toward crypto continues as crypto’s presence in the consumer mainstream becomes more visible. Warren Buffett, a well-known cryptocurrency critic, previously invested $1 billion in Nubank, a Brazilian digital bank specializing in cryptocurrency. Binance also announced plans for a new payment processor that will allow customers to make retail purchases using digital assets.
Crypto companies’ advertisements, such as Coinbase and FTX, can now be found all over sports venues, and the industry staged a virtual takeover of the Super Bowl earlier this year. Even David Beckham, the legendary footballer, has joined the Metaverse as a blockchain ambassador. There is one common thread running through it all: growing consumer interest in cryptocurrency.
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