AniCube is the new joint venture established by The Sandbox parents company Animoca Brands and KPOP firm Cube Entertainment.
AniCube will build a music metaverse and issue NFTs and ecosystem tokens based on the intellectual property rights of Cube Ent’s globally popular K-pop music artists and actors. The joint venture will also bring Cube Ent’s artists to The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands.
Its first free NFT launch will be coming soon and they will release the tutorial on April 5th, according to the announcement.
Yat Siu, co-founder and executive chairman of Animoca Brands commented on the establish of AniCube: “As a fan of K-pop and Korean culture, I am thrilled to contribute to AniCube, a JV that will guide K-pop music creators and fans in the open music metaverse and help them to enjoy true digital property rights and the other benefits of blockchain and NFTs.”
Woohyung Ahn, CEO of Cube entertainment commented: “With the support of Animoca Brands, the music metaverse created by AniCube will be global and open, and will play a leading role in the global music industry to protect the rights of IP holders and content creators related to music sources. We look forward to the ways in which Cube Ent’s highly talented artists will help to build the open metaverse.”
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