Aradena Raises Pre-seed Round Led by Animoca Brands

 Aradena, the creator of a Play-and-Earn medieval metaverse, announced that it has completed a pre-seed equity round led by Animoca Brands.

Aradena is pioneering the next generation of blockchain gaming by making P2E games as fun to play as traditional gaming titles. By doing this, whilst decentralising gaming assets and providing players full digital ownership, the game project is providing players with new economic opportunities by earning from what they love doing. The initial genesis NFT collection of 8,000 Warriors of Aradena sold out in just 13 minutes, one of the fastest generative avatar NFT sell-outs in history.

Animoca Brands is a global leader in gamification and blockchain with a large portfolio of over 170 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse, including The Sandbox, Axie Infinity, OpenSea, Yield Guild Games, and many more.

The new funding announced today will be used to further scale the development of Aradena: Battlegrounds, an immersive turn-based strategy game where players build and train their army of NFTs and battle other players in complex, strategic gameplay in return for rewards. The funding will also support the design and development of Aradena: Kingdoms, a land-based strategy game that is the flagship of the project’s vision to facilitate user-generated NFTs and a player-owned economy within a medieval metaverse, empowering players to create virtual businesses and professions.

Liam Bacon, CEO and co-founder of Aradena, commented:

“We are thrilled to have the support of Animoca Brands, the global leader in this industry who shares our vision to empower gamers through digital property rights and the open metaverse. Their knowledge, experience and strategic relationships will be invaluable in helping us pioneer the next generation of blockchain gaming. We want to transform play-to-earn into play-and-earn, and to that end Aradena: Battlegrounds will combine exciting, strategic gameplay and economic incentives, which we believe will contribute to the mass adoption of blockchain gaming.”

Yat Siu, the executive chairman and co-founder of Animoca Brands, commented:

“The Aradena team has strong plans to push the adoption of blockchain gaming by providing players with full digital ownership and a high-quality gaming experience. Aradena’s mission to provide players with new and better economic opportunities by allowing them to earn from doing what they love is something that Animoca Brands believes in, and we are thrilled to support Aradena’s efforts to achieve this goal.”

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