Kraken Hires Gupta As Chief Marketing Officer

Kraken announced Mayur Gupta as their new chief marketing officer in a Business Wire press release last week.

He came to Kraken from Gannett, where he managed the firm’s shift from an advertising-based media organization to a subscription-led content platform as chief marketing and strategy officer.

Gupta’s attempts to mix data, technology, and storytelling as an engineer who later became a marketing executive have aided the expansion of both consumer and technology firms.

Kraken Gupta has also held marketing roles at Freshly, Spotify, Healthgrades, Kimberly-Clark and SapientNitro

Cryptocurrency companies have been increasing their marketing efforts, the Wall Street Journal reported, including through high-profile commercials by Coinbase Global and Crypto.com in this year’s Super Bowl.

Kraken plans to release structured products focused on staking as part of a bid to enhance its existing offerings for institutional clients.

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