Zipmex Cryptocurrency Exchange Backed By B Capital, Has Partnered With Australian Football And Rugby Teams

Zipmex, a Southeast Asian crypto trading platform, has joined forces with teams from Australia’s A-League Men soccer league and National Rugby League to strengthen its foothold in the country, following $52 million in total funding over the years from investors including Singapore billionaire Eduardo Saverin’s B Capital Group.

Zip announced on Monday that it would partner with the defending national champion Penrith Panthers of the National Rugby League and the two-time national champion Central Coast Mariners of the A-League Men’s competition.

Zipmex will host educational workshops at the games to improve crypto literacy on a regular basis

The Singapore-based company will also offer fans giveaways of digital coins and non-fungible tokens (NFTs) involving players from the National Rugby League

“It is Zipmex’s primary goal in 2022 to expand our cross-dimensional presence–real world and metaverse–in Asia Pacific and explore different ways to engage with current and potential users,” said cofounder and CEO Marcus Lim.

Zipmex raised $41 million in August from investors including Thailand’s Bank of Ayudhya’s venture capital arm, as well as Bangkok-listed Plan B Media and Master Ad. B Capital, the investment group managed by Facebook pioneer Eduardo Saverin, Bain Capital veteran Rajarshi Ganguly, and legendary investor Howard Morgan, invested an additional $11 million in March. The financing valued Zipmex at “mid-hundred million dollars,” according to Zipmex.

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