Brand of Whiskey Gary Vee’s NFT Project Brings Johnnie Walker to Web3

The VeeFriends NFT Collection has partnered with DIAGEO, the parent company of iconic whiskey brand Johnnie Walker. The relationship involves exclusive gifts from the booze behemoth, as well as sponsoring an exhibit at VeeCon for chosen VeeFriends holders.

Johnnie Walker Partners with VeeFriends NFT Collection

According to an official announcement, renowned Scotch Whiskey brand Johnnie Walker has partnered with Gary Vee’s NFT Collection VeeFriends.

Under the partnership, all holders of the exclusive VeeFriends “Gift Goat” NFT will be receiving a luxury gifting experience sponsored by Johnnie Walker such as receiving a Johnnie Walker Blue whisky kit including a custom-designed, a limited edition Blue Label bottle, and drinking accessories.

The partnership also includes a special activation at VeeCon, the world’s first NFT-ticketed conference.  There are only 555 Gift Goat tokens in circulation, and they grant holders 18 luxury gifting experiences curated by Gary Vaynerchuk over three years.

Exclusive NFT Conference on Web3 and Culture

The Johnnie Walker collaboration will also set up an activation at the upcoming VeeCon NFT-ticketed conference, set to happen live in Minnesota from May 19 through May 22.

The NFT conference aims to bring together NFT enthusiasts, stakeholders, and pop culture leaders championing the Web3 community.

DISCLAIMER: The Information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your own research before investing.

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