With the unveiling of a pilot on Monday, NFTs from some of the most popular blockchain networks for crypto art are heading to Instagram.
Meta’s social media powerhouse is preparing non-fungible token (NFT) integrations for Ethereum, Polygon, Solana, and Flow. The great majority of digital collectibles transactions takes place on those networks, with Ethereum and its Bored Apes topping the pack in terms of market capitalization.
A small group of NFT enthusiasts from the United States will participate in the pilot. It’s unclear whether Instagram will support NFTs from all four chains when it launches.
Users will be able to prove NFT ownership, display them on their accounts, and tag the artists who created them by plugging in their wallets.
Instagram will not charge users for publishing and sharing NFTs, like Twitter did for its hexagonal NFT profile images in January.
The ruling will almost certainly result in a surge of fresh cultural prominence for NFTs. Instagram has approximately one billion monthly active users, many of whom use it to promote and market their work. Meta CEO Mark Zuckerberg teased the initiative in March without divulging much details.
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