Continental Diamond has partnered with BitPay enabling its customers to use bitcoin as a payment

According to a news release, Continental Diamond in St. Louis Park is officially the first jewelry store in Minnesota to accept bitcoin as payment.

Continental Diamond in St. Louis Park, Minnesota, is the state’s first jewelry store to accept Bitcoin as payment. The use of Bitcoin, which is gaining popularity, adds to the family-owned diamond store’s lengthy and growing list of inventions and honors.

According to a May 11 report by PRNewswire, the 12-time winner of Minnesota Bride’s “Best Jeweler” award innovates with cryptocurrencies and enhances customer experience, and will use Bitpay to manage all of its merchant services.

Continental Diamond has set a course in the Minnesota jewelry market since its inception in 1981, offering consumers across the state a choice of diamonds, engagement rings, fashion-forward jewelry, timepieces, and gifts.

“We’ve always been more than a jewelry store,” said Jimmy Pesis, Continental Diamond co-owner, and president.

One of the benefits of employing this service for Continental is that BitPay shields businesses from volatility by ensuring that each dollar charged for the purchase is paid in BTC with daily settlements for a 1% fee.

Other stores and luxury fashion brands have begun to accept bitcoin as well. Gucci, the famed fashion label, revealed earlier this week that they would be testing the acceptance of Bitcoin as payment at five locations.

Continental was praised for its ability to consistently innovate in response to its customers’ wants and aspirations while also creating a friendly environment that customers want to return to.

“For years, we have had an in-store playroom for kids of shopping parents, freshly-baked cookies as you walk through the door, an educational and client focused approach, and more recently, a text-to-shop service,” said Pesis.

Continental has definitely proven its ability to innovate by accepting Bitcoin as the retail industry transitions to a digital experience.

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