Emirates, the United Arab Emirates’ national airline, plans to embrace cutting-edge digital technologies including blockchain, metaverse, and cryptocurrency.
According to Arab News, Emirates’ Chief Operating Officer, Adel Ahmed Al-Redha, stated that the airline plans to use Bitcoin as a payment method while also introducing non-fungible tokens, also known as NFT collectibles, on the company’s websites for trading purposes. He made these remarks while attending the Arabian Travel Market.
Al-Redha also told a press conference that the Dubai-based airline will engage additional workers for the metaverse and NFTs in order to build apps to track customer wants.
“NFTs and metaverse are two different applications and approaches,” he explained, adding that the airline will also seek to use the blockchain in tracing records of aircraft.
“With the metaverse, you will be able to transform your whole processes — whether it is in operation, training, sales on the website, or complete experience — into a metaverse type application, but more importantly making it interactive,” he said.
When asked about the situation of the airline industry, Al-Redha stated that it has achieved a strong comeback, as seen by the increasing number of passengers.
Nonetheless, he stated that the most major challenge is the accessibility of resources across the network, but that they “are in a better position than other countries because of the accessibility.”
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