Polygon Launches Aave’s Decentralized Social Media Platform

Blockchain platform Aave has launched Lens Protocol, an NFT-based decentralized social media protocol that runs on Polygon.

Lens Protocol Now Live on Polygon

On Wednesday, Aave announced that the Lens protocol is now live on Polygon. Aave first revealed Lens Protocol during the first week of February 2022 with the first applications built on the Polygon network.

Over 50 applications have already debuted on the social media protocol which include Lenster, Lens Booster, SpamDAO, GoldenCircle, PeerStream, Swapify, Social Link, and others.

“The social media experience has remained relatively unchanged for the last decade, and much of that is due to your content being solely owned by a company, which locks your social network within one platform,” Stani Kulechov, CEO and founder of Aave Companies commented at the launch.

Providing Full Ownership to Users

Lens Protocol provides users with the foundations to leverage full ownership over their “profile, content, and relationships” while plugging into any decentralized application.

Instead of traditional social media accounts that rely on email ids and a unique username, Lens Protocol makes use of crypto addresses and NFTs for authentication and monetization purposes. This essentially puts users, rather than a centralized company, in control of the content and personal data associated with accounts.

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