Manchester City has partnered up with NFT marketplace Quidd to release a collection of four digital collectibles. Pep Guardiola is the manager of the renowned club, which plays in the Etihad Stadium, which seats 55,000 people.
NFT and football enthusiasts will find not only 3D player cards, but also one-of-a-kind card sets commemorating key events in the club‘s history. The Quidd season will be capped off with an exceedingly rare set of Signature cards.
Quidd is a division of the Animoca Corporation. It’s one of the top NFT marketplaces on the Wax Blockchain, and it’s already partnered with big companies like Disney and HBO.
Many of Europe’s top clubs have jumped into the crypto and NFT industry with both feet. Last year, FC Porto teamed with Binance to establish their fan token. Barcelona has disclosed its plans to build its own cryptocurrency, with the prospect of a Metaverse and NFT project thrown in for good measure.
Fan tokens are up 53.11% this week alone. In the last seven days, the Manchester City Fan token has increased by 36.37%. It’s unclear whether this has anything to do with NFT collection distribution.
“The opportunity to work with City immediately pressed us to do something entirely new,” said Sam Barberie, VP of Content at Quidd.
“The caliber and history of the club drove the desire to create something fans and collectors have never seen before, something that was just as interactive as what it means to be a City fan.”
The Quidd marketplace already has over 325 distinct brands of collectibles and eight million NFT collectors globally.
This will be the first time a Premier Football League club has appeared on Quidd.
As more sports clubs experiment with NFT technology, teams will think about new ways to engage with their supporters.
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