Forj was renamed from Bondly Finance – a subsidiary of Animoca Brands Corporation Ltd, to focus on Web 3 and NFT
Animoca Brands Corporation Ltd’s majority-owned subsidiary Bondly Finance has changed its name to Forj, marking a strategic shift in the business to focus on mass audience participation in the world of Web3 technology and NFT through music, sports, lifestyle, famous brands and games.
Why did Bondly Finance change to Forj?
Forj, formerly Bondly Finance, wanted a name that represented the future of his company. The name reflects the constant changes in the business and focus of the brand.
This strategic shift will allow them to focus on mass audiences entering the worlds of Web3 and NFT technologies across music, sports, lifestyle, celebrity brands and games. .
The brand expansion is driven by some of the top brand design professionals whose clients include family names like Uber, Disney, and Coca-Cola.
Previously, as Bondly Finance, it has been involved in notable partnerships. These include world-famous names such as Logan Paul, Lewis Capaldi and Bandsintown. Also, don’t forget, they built the first official Ethereum bridge to Cardano NFT.
Leading in mass adoption of Web 3
The launch of this new brand marks an important milestone in their project’s journey in preparation for the mass adoption of Web3 and NFT technologies.
“Bondly Finance’s strategic rebrand to Forj comes at an integral time for Animoca Brands as we look to the popularization of Web3 technologies, including the evolution of the metaverse. Forj will deliver to consumers exciting and dynamic brands to provide an attractive gateway to these new Web3 experiences” added Yat Siu, co-founder and executive chairman of Animoca Brands.
The name change is just the beginning. Forj, along with Animoca Brands, will have several announcements in the coming months.
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