The social media giant said that with this new brand, the company wants to help users understand how they can use creators’ products on the product and connect with other creators more easily.
Creatives can access resources on the site by industry, including sports, games, news, cryptocurrencies, etc. The site will include instructions for creators based on their goals, such as monetizing, interacting with audiences, or further developing their brand.
Users can send or receive Bitcoins via the payment method available on this app. In addition, the advocacy for NFT shows that the company wants artists to use its products more in its promotion.
“Twitter is no longer simply a Tweet, so we’ve also expanded and enhanced the site’s product area, introduced educational centers, and taught you how to make the most of all the features and products available to you.”
The rebranding occurs as the company is looking to attract more users and is looking for ways for creators to make the most of the platform’s available tools.
With this kind of innovation, it seems that the company is trying to find a way to compete with the emerging platforms such as TikTok and Instagram. Is it going to work?
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