SUPRA, a metaverse fashion brand of F&F, collaborated with BAYC (Bored Ape Yacht Club) #7298 holder in early May and has sold out on Opensea as the first Korean fashion brand.
Even in a situation where minting of large NFT projects was canceled or delayed due to an unprecedented surge in gas prices, minting of SUPRA MULTIVERSE STAGE I NFT was carried out. The well-designed whitepaper received a positive response and was evaluated as an excellent example of opening a new business area where NFT and fashion meet.
The first NFT ‘SUPRA MULTIVERSE STAGE I’ grants members a physical-digital twin reward, which is the exact design BAYC #7298 is wearing (SUPRA’s iconic outfits + footwear), and an airdrop of a rare STAGE II NFT. STAGE II will be a collection of SUPRA’s digital celebrity RARA, who is a humanoid born in the metaverse world, suitable for interactive and live content.
STAGE II NFT members are provided with various benefits of RARA’s activities, including a pre-release of RARA’s soundtrack, an invitation to concerts, and participation in offline events.
Apart from NFTs, SUPRA is planning IP collaborations with artist Gharliera. Clothing and accessories in collaboration with Gharliera are scheduled to be released through the official website this Fall.
Meanwhile, SUPRA is planning a collaboration with various NFT IPs that can meet in SUPRA’s multiverse. A real IP collaboration limited edition collection will be released soon.
A Korea-based fashion company, F&F Co, Ltd., acquired SUPRA in 2021. SUPRA has been relaunched as a metafashion brand as of 2022 – releasing physical and digital items for online and offline consumers. Having the biggest fashion market capitalization in the Korean stock market, F&F is the first Korean fashion company to move to the metaverse world.
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