Binance has partnered with The Weeknd to launch the world’s first crypto-powered worldwide music tour. The Weeknd’s “After Hours Till Dawn” global tour will be sponsored by Binance, according to the announcement. On July 8, 2022, the tour will begin.
The collaboration is the first-ever worldwide music tour that utilizes Web3 technology for fans.
“Binance is all about the community, about people, about inclusion. I was impressed by their focus on users and innovative edge,” he said, “It made perfect sense to work together and I can’t wait for fans to experience crypto within a creative avenue while supporting a good cause. There are so many possibilities with crypto and I think this is just the beginning.”
Binance and HXOUSE, a community incubator for creative businesses, have partnered together to provide an exclusive NFT collection as well as co-branded tour apparel for The Weeknd’s tour.
Binance will also give $2 million to the XO Humanitarian Fund to mark the start of the tour. The XO Humanitarian Fund was founded by The Weeknd earlier this year to help the World Food Programme’s life-saving emergency operations in hunger-stricken places throughout the world. Additionally, The Weeknd and Binance will donate 5% of their exclusive NFT purchases to the XO Humanitarian Fund.
“We are excited to be an exclusive crypto partner of The Weeknd’s tour, giving fans and people the ability to interact with crypto in a new avenue,” Binance Co-Founder Yi He said, “Crypto is community-centric and we believe this partnership embodies that, including empowering local artists and giving back, through a mainstream platform.”
Abel Makkonen Tesfaye, better known by his stage name The Weeknd, is a Canadian singer-songwriter and record producer. The collaboration will be a worldwide success, setting it apart from a typical international music tour.
DISCLAIMER: The Information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your own research before investing.
Join CoinCu Telegram to keep track of news: https://t.me/coincunews
Follow CoinCu Youtube Channel | Follow CoinCu Facebook page
Hazel
CoinCu News
Bybit Proof of Reserve reveals BTC holdings at 50,412 (-8.55%), ETH at 525,641 (+8.11%), and…
Key Points: Bitcoin Spot ETF Inflows totaled $449M, led by BlackRock’s $1.45B contribution. Ethereum Spot…
Discover the Best New Meme Coins to Join for 2025. BTFD Coin's price rollback offers…
Discover how DTX Exchange's historic achievement of 100,000 transactions per second on a layer-1 blockchain…
VanEck suggests the U.S. could reduce its national debt by 35% by 2050 through a…
President-elect Donald Trump named Bo Hines as the executive director of the presidential crypto council.
This website uses cookies.