Crypto 101: Why The Metaverse Such A Popular Investment Topic Right Now?

You’ve probably heard of the metaverse, a relatively new phenomenon in the digital world. Similar to NFT, the metaverse grew in popularity as a result of the participation and attention of companies, investors, and even celebrities.

But what exactly is this metaverse, and how does it work? After more than 30 years of suggestion and association with video games, the metaverse is regarded as one of the most promising developments in new technology. It is a technology for the internet and virtual reality.

Decentralized Metaverse

When it comes to explaining the metaverse, there are no rules. Some people believe that the metaverse already exists in the form of video games that allow players to interact in two-dimensional environments.

Big brands are making steps to obtain a substantial part in the suddenly booming digital side, from Facebook rebranding itself as Meta to Microsoft acquiring ActivisionBlizzard for $69 billion. These prominent technological companies want to create a 3D virtual environment that looks and feels like the real world. It’s a place where anyone can come and go as they choose.

However, the internet’s 3D version of the metaverse is gaining appeal in the digital world. It consists of a limited amount of virtual plots of land that act as non-fungible tokens (NFTs) on the blockchain. These metaverses are built on blockchain-based platforms that follow the norms of decentralized autonomous organizations, or DAOs. Decentraland and The Sandbox game, to name a few, are examples of virtual reality platforms.

People can create avatars and meet on virtual pieces of land for a variety of purposes thanks to the marriage of blockchain technology with virtual reality. They are capable of holding formal meetings as well as connecting and socializing with others.

Popularity is rising

Purchasing and reselling metaverse real estate has become a large business. Land plots are increasingly being purchased for millions of dollars by investors and corporations. Land values have recently risen by more than 500 percent on main platforms.

According to a survey by Grayscale, a leading cryptocurrency asset, the digital world could soon be worth $1 trillion. Republic Realm’s $4.2 purchase of 100 private islands on Sandbox is the most costly acquisition to date.

Why are people willing to pay such a high price for metaverse land?

Property is being purchased by real estate investors and corporations for the digital experience in order to promote their brand or to benefit from the sale of the land when the price rises.

Many organizations are trying to get a piece of the action. Warner Music Group has announced a cooperation with Sandbox to use the game’s virtual LAND plots to create a site that will serve as a music-themed amusement park and a concert venue for its artists. Gucci, Christian Dior, and Ralph Lauren are among the fashion houses selling virtual apparel in the metaverse. Barbados has also just purchased a block of land on Decentraland on which to build its embassy. While celebrities such as Snoop Dogg and Paris Hilton throw parties on their virtual territories, JP Morgan is holding its own.

Is land purchase a dangerous or profitable investment?

The metaverse contributes significantly to the growth of the digital economy because of its high-value forecast. Therefore, it is definitely a wise investment for companies to increase brand awareness and connect with their audiences.

The price of land on many metaverse platforms is now soaring. Nevertheless, investing in the metaverse is a risky and highly speculative endeavor. The exponential rise in trading activity suggests that there might be a lack of long-term commitment. Some are skeptical about the concept, citing that the metaverse is not the “real world.”

DISCLAIMER: The Information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your own research before investing.

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