Paris Hilton’s ambition to be ‘metaverse queen’

Paris Hilton has always been regarded as the creator of the movement, in which her latest ambitions are associated with metaverse and NFT.

Paris Hilton often joins the entertainment world’s annual private party in person, but this year’s scene changes as it unfolds in the Paris World, her virtual reality world built on Roblox. Nearly 400,000 Roblox users participated in the virtual festival she hosted in mid-April, 40 times more than the actual event arrivals.

Paris Hilton also worked as a DJ and played live music in the virtual world. With Paris World, users can buy virtual clothing, book events, or pay to enter a club’s VIP zone.

“I’ve always been passionate about technology and the future. My new nickname is metaverse queen, “Hilton said.

Paris Hilton has long been a trendsetter. She was one of the first KOL – influencers – thanks to the reality show The Simple Life that launched in 2003. Hilton is also constantly looking to build the image of a successful businesswoman and creator, rather than just an entertainment star.

In the latest trend, she has invested in a wide range of tech companies, including digital character-building startups Genies and immi animation apps, allowing NFT owners to bring their virtual world characters to life. Hilton also bought a painting from the NFT Bored Ape Yacht Club collection, while creating its own NFT creations.

The Iconic Crypto Queen, a collaboration between Paris Hilton and NFT artist Blake Kathryn, was sold for $1.111 million, a number reminiscent of the 11:11 Media company she founded.

The future of metaverse and NFT is not yet clear, but some experts think that they contain a lot of potential for stars and brands who want to welcome virtual products and events.

“This is how they interact with fans and audiences. They can hold virtual performances, as well as sell virtual souvenirs so fans can express their love of idolatry both in the digital and real world, “commented Michael Onouye, an analyst at ABI Research.

Efforts to build virtual products and services are just one part of Paris Hilton’s growing business empire.

Voices on behalf of NFT

In 2019, Paris Hilton became one of the earliest promotional stars for NFT. A friend of hers wants to raise money to support the reconstruction effort after the wildfires in Australia. Hilton was offered to draw a digital picture on his iPad and decided to paint his Munchkin cat. All proceeds from the sale of paintings are devoted to charity.

“Then I appeared on sites like Clubhouse during the pandemic, to discuss with artists the world of NFT and to talk with leaders in the field. I became passionate about it and started collaborating with artists. This is something I truly believe in, ”recalls Hilton.

Since then, she has become one of the spokespersons for NFT.

Many entertainment stars such as Snoop Dogg, Lindsay Lohan and Shawn Mendes have launched their NFT product. However, there are signs that the NFT market is going down. The number of transactions per day is currently at 19,000, compared to 225,000 in September 2021, according to data from the Wall Street Journal.

Former Twitter CEO Jack Dorsey last year sold the first tweet line as NFT in exchange for the equivalent of $2.9 million. The buyer then sold the NFT but was only offered a much smaller amount.

Bitcoin prices also plunged below $30,000 in early May, down more than half from the November 2021 peak. Many other digital currencies have also lost significant value over the past weeks.

In addition to the instability of money and the NFT, fraud and asset theft are also always present in this world. Some American artists have been sued on charges of participating in plots to “inflate the price of money” for profit.

Paris Hilton said she was very cautious and did not offer advice on buying and selling to her fans, emphasizing her passion for NFT as “advocating for artists and not investing.”

DISCLAIMER: The Information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your own research before investing.

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