Tag Heuer Integrates NFT Into Smartwatch Models

Tag Heuer, the Swiss watchmaker owned by the luxury fashion empire LVMH, has now allowed the integration of NFTs on the faces of some smartwatch models, according to an announcement on June 15.

The move is the next step for the famous watchmaker after it started accepting payments in 13 cryptocurrencies for online transactions in the US and CEO Arnault spent money owning a Bored Ape.

Tag Heuer will be working with Ledger to implement the new feature, which is initially only available to owners of the Tag Heuer Connected Caliber E4 watch, and they are fully compatible with Metamask and Ledger.

Accordingly, owners can display NFT on the watch face in JPEG and GIF formats. The NFT will appear in the background as a hexagon with a moving cloud around. This feature is similar to how Twitter used to attach NFTs to users’ profile pictures. The new update will be available to download through the Apple App Store or Google’s Play Store.

The company said it consulted with the community of blue-chip NFT collectors such as Bored Ape Yacht Club, CryptoPunk, Clone-X, and World of Women.

Frédéric Arnault, CEO of TAG Heuer, commented:

“I have had a deep interest in the NFT space, and this feature fits with our tradition of being avant-garde and innovative in technology.”

Although the NFT floor price has dropped significantly in the past few days, the winds of “crypto winter” have begun to blow, and the number of fashion and haute couture brands that are entering the field is still heating up. Less than 2 days ago, French fashion giant Lacoste launched its own NFT collection, in an effort to reach the Web3 space.

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