What Is Ambire (previously AdEx Network) (ADX)?
Ambire is the new name of AdEx Network - a company developing describes itself as a new-generation solution for digital advertising and a DeFi-focused crypto wallet.
Ambire originated in 2017 as a decentralized ad exchange and subsequently expanded into a full protocol for trading of advertising space/time. Later on, the team added Ambire wallet to the company portfolio.
The Ambire AdEx protocol It covers all interactions between publishers, advertisers and end users. It works through micropayments on Ethereum by utilising the OUTPACE layer 2 payment channels, and offers DeFi staking of its native ADX token.
The Ambire team also develops an open source platform built on top of the Ethereum implementation of the protocol, available at https://platform.adex.network/ . Since the public launch of the platform in 2020, it has gained more than 16,000 registered users and has processed billions of micropayments on the blockchain.
ADX is the native utility token that is used for incentivizing validator uptime and ensuring the smooth running of all advertising campaigns on the Ambire AdEx platform.
Validators are appointed for each advertising campaign on the platform, and are responsible for processing the micropayments between publishers and advertisers through layer 2 payment channels. The more tokens are staked, the stronger the reliability guarantees of the validator network. As of late 2021, the staking APY is over 45%.
In January 2020, Ambire launched the company’s staking portal to support the work of the ad exchange. With this option, ADX holders can receive rewards for staking their tokens. These rewards were initially limited to a portion of the validator fees paid per campaign on the Ambire AdEx advertising platform. In September the same year, staking was expanded to include security mining as well, and soon after a Loyalty Pool was added too, using Chainlink price feeds.
Learn more about staking
Ambire Wallet is a full-featured cryptocurrency wallet, designed to simplify and democratize using crypto and DeFi tools in everyday life. Designed for both crypto novices and veterans, it offers accessible UX, hassle-free onboarding, automatic gas management, hardware wallet support and much more. Ambire Wallet is the easiest and simplest way to enter the world of decentralized finance and cryptocurrencies. The wallet is currently in private Beta, expected to be released to the general public soon.
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