Strategy Buys 487 BTC at $102K, Holdings Now 641K BTC

 Key Insights:

• Strategy’s BTC holdings rise to 641K after $49.9M buy at over $102K per coin.
• Michael Saylor reports 26.1% BTC yield YTD as the firm’s average cost stands at $74K.
• Traders watch $MSTR stock as the BTC price near $100K boosts investor interest again.

Strategy has confirmed a fresh purchase of 487 BTC, spending close to $49.9 million. The average price for this transaction was $102,557 per coin. This latest acquisition, shared by Michael Saylor on November 10, brings the company’s total Bitcoin holdings to 641,692 BTC. Based on public filings, these assets were acquired for roughly $47.54 billion at an average cost of $74,079 per coin.

BTC Holdings Climb as Price Surpasses Average Cost

The new purchase puts the company’s latest buy well above its average cost. The $102,557 per BTC entry is the highest reported by Strategy to date. The company has been adding to its position steadily, even during price dips earlier this year.

Michael Saylor stated that Strategy recorded a 26.1% yield on its Bitcoin holdings in 2025. This metric tracks the change in value of its BTC treasury relative to acquisition costs. “Strategy acquired 487 BTC for approximately $49.9 million,” Saylor posted, echoing the company’s official press release.

Price Action and Stock Market Response

The market often reacts to Strategy’s purchases, particularly through its stock, $MSTR. Traders use the stock as a proxy for Bitcoin exposure, with price moves in BTC regularly mirrored — and sometimes magnified — in $MSTR. When Bitcoin moves by 3%, $MSTR has shown moves up to two or three times that range.

With Bitcoin trading above $100,000 at the time of the purchase, many traders are watching $110,000 as a possible resistance level. On the downside, $100,000 is viewed as a key support zone.

Institutional Signals and Related Activity

Strategy’s public filings also mention related tickers: STRC, STRD, STRE, STRF, and STRK. These may be tied to broader digital asset initiatives. While no direct explanation was given, they suggest additional activity beyond core BTC buys.

Large purchases like this often lead to spikes in exchange volume. Traders sometimes view these events as entry signals, especially when paired with on-chain data showing accumulation. Strategy’s consistent buying continues to draw attention across both crypto and equity markets.