A Pre-Sale is a strategy employed by certain cryptocurrency projects prior to their initial coin offering (ICO), where interested parties can purchase tokens at a predetermined price.
This approach can be beneficial for both investors and the development team, assuming the digital currency achieves success. The creators of the project receive much-needed funds to finalize the project, while investors have the potential to acquire an alternative coin that may appreciate in value over time.
Furthermore, developers may choose to conduct a pre-sale to generate anticipation before the ICO, hoping to witness a surge in price when the asset becomes accessible to the general public.
However, it is crucial to acknowledge the risks associated with pre-selling. In the event of a project’s failure, investors may be left with worthless tokens, unable to profit from their investment. Additionally, during the actual ICO, the availability of a large number of coins to the public may diminish the value of the initially purchased tokens.
Conversely, developers must exercise caution regarding investors who may swiftly sell their pre-sold tokens after the launch, thereby making a substantial profit.
It is not advantageous for a recently ICO-ed coin if early investors opt to dispose of the coins they possess at the earliest opportunity.
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