New Worldcoin Anti-Fraud Tool Helps Shopify Achieve Impressive Sales Results

Key Points:

• World ID 2.0 is introduced, equipping retailers with a new Worldcoin anti-fraud solution.
• A limited-time Shopify store attracts over 2,000 users worldwide, selling out exclusive products within 40 hours based on ID verification levels.

The new Worldcoin anti-fraud tool has been worked on with the release of World ID 2.0 and an upgraded suite, empowering retailers to combat fraud and run customer-friendly promotions. The suite includes the World ID application and levels.

New Worldcoin Anti-Fraud Tool

In a recent demonstration of this new Worldcoin anti-fraud tool, it opened a limited-time Shopify store on December 13, offering exclusive purchases based on ID verification levels.

“Device Verification” IDs could acquire Worldcoin baseball caps, while those verified through Orb were eligible for sports shirts. The demand was staggering, with the first batch of sports shirts selling out within 12 hours, leading to a complete sellout of all products within 40 hours.

Unique Promotions Drive Swift Sellouts for Worldcoin’s Innovative Identity Solution

Over 2,000 users from six continents and 45 countries and regions participated, evenly distributed between Device and Orb Verified World IDs. Notably, orders spanned the globe, reaching Japan, Hong Kong, Argentina, and beyond.

The unique feature of the promotion was the distribution of hats for “Device Verification” and sweatshirts for “Orb Verification” levels, provided at no cost to verified individuals.

The success of the online pop-up store, achieved with minimal promotion, underscored the global appeal of Worldcoin’s innovative identity solution. Currently, over 5 million people worldwide have a World App account, with nearly 2.7 million possessing an Orb Verified World ID.

The World ID, introduced as version 1.0 in early 2023, functions as a decentralized, privacy-preserving identity solution. It employs a Proof of Personhood mechanism, serving as a “digital passport” to verify users as real people.

Data within World ID is safeguarded by Zero-Knowledge technology, allowing users to prove their authenticity while remaining anonymous—an approach designed to prevent abuse and defend against Sybil attacks.

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