GoDaddy And Ethereum Name Service Join Hands To Help Users Buy Web3 Domain Names Easier

Key Points:

• GoDaddy collaborates with the Ethereum Name Service, allowing users to link traditional domains to ENS .eth domains at no extra cost, bridging DNS and blockchain.
• Over 20 million GoDaddy users now have access to the ENS blockchain infrastructure, signaling renewed interest in Web3 adoption.

GoDaddy, a prominent global domain registration and web hosting leader, is forging a strategic alliance with the Ethereum Name Service (ENS), a pioneering blockchain-based naming system.

GoDaddy and Ethereum Name Service Join Forces

This collaboration allows users to seamlessly link their traditional domain names to ENS’s .eth domains without incurring extra costs or requiring technical expertise, marking a significant stride in integrating the Domain Name System (DNS) with blockchain technology.

Web3 adoption faced a slowdown in mainstream companies during the bear market, but this partnership between ENS and GoDaddy, the largest internet domain registry, signals a renewed interest in merging blockchain with conventional technologies.

GoDaddy’s Partnership Grants 20 Million Users Access to ENS

The Ethereum Name Service, widely adopted in the crypto community, enables users to associate human-readable names with complex Ethereum addresses, akin to DNS functionality in website URLs. With over 20 million GoDaddy users gaining access to the ENS blockchain infrastructure, the collaboration bridges the gap between traditional DNS and cutting-edge blockchain technology.

The decentralized nature of ENS .eth domains simplifies complex wallet addresses into human-readable names on Web3, offering various features. With GoDaddy onboard, Web3 users can now effortlessly link their .eth domains with traditional URLs at no extra cost.

The partnership tackles previous barriers, particularly high gas fees, that deterred users from transitioning domain names to the Ethereum Name Service. GoDaddy’s President of Domains, Paul Nicks, hails the development as the “fusion of domain names and blockchain technologies,” benefiting both the Web2 and Web3 ecosystems.

To address the challenge of high gas fees, Ethereum Name Service deployed new smart contracts facilitating the resolution process of domain names in ENS at the DNS top-level domain level. This innovation allows cost-free verification of DNS records, streamlining the transition process and fostering trust in digital identities for domain owners and crypto wallet holders alike.