Categories: Analysis

NIKE builds a virtual metaverse world on Roblox

Sportswear brand NIKE is the next big brand to hit the metaverse when they announced the construction of a virtual world in the Roblox game.

NIKE’s virtual world in Roblox is called NIKELAND and enables players to equip their characters with NIKE items, from hats to clothing and the brand’s cult sneakers.

Players can then compete against each other in Roblox games such as Tag, The Floor Is Lava and Dodgeball, or create their own mini-games based on existing tools. Roblox is an open world online game that is very popular today with more than 40 million games played every day.

A NIKE representative said:

“The buildings and rooms in NIKELAND are all inspired by the real NIKE headquarters and will host competitions for Roblox players where they can compete in a variety of mini-games. Players receive rewards for these activities in order to unlock additional functions and items. “

Thus, NIKE is the latest major brand to join the Metaverse movement since the social network Facebook announced it changed its name to Meta to show its ambition to build its own virtual universe.

Other organizations inside and outside the crypto industry that have previously indicated their intention to develop the Metaverse / Blockchain game include Microsoft, Huobi (testing the NFT market), Enjin (setting up a $ 100 million fund to Metaverse development nearby.) Future. Ecosystem), SushiSwap (launch of NFT / Metaverse platform), Animoca Brands (development of K-Pop Metaverse), TRON ($ 100 million fund for NFT), FTX / Solana ($ 100 million game development fund blockchain)).

Follow the Youtube Channel | Subscribe to telegram channel | Follow the Facebook page

Annie

Championing positive change through finance, I've dedicated over eight years to sustainability and environmental journalism. My passion lies in uncovering companies that make a real difference in the world and guiding investors towards them. My expertise lies in navigating the world of sustainable investing, analyzing ESG (Environmental, Social, and Governance) criteria, and exploring the exciting field of impact investing. "Invest in a better future," I often say. That's the driving force behind my work at Coincu – to empower readers with knowledge and insights to make investment decisions that create a positive impact.

Recent Posts

BlockDAG Surges Past $170M as BDAG250 Bonus End Countdown Begins – Aave Targets $400 & Solana Shines with Scalability

BlockDAG crosses $170.5M in presale success with BDAG250 bonus and Whitepaper V3 launch! Solana grows…

44 minutes ago

Qubetics Presale Price Surge Approaches: The Best Coins to Invest in Right Now While Toncoin, and XRP Gain Traction

Discover why Qubetics, Toncoin, and XRP are the best coins to invest in right now.…

1 hour ago

Book of Meme Old News? This Best Meme Coin to Invest in 2024 Is Multiplying Gains Like a Champ

Over the years, meme coins have evolved from inside jokes into serious investment opportunities.

2 hours ago

Time’s Ticking on BlockDAG’s 5-Tier Bonus- Few Days Left to Grab It While Cardano Whales Take Action, Aave Rallies Strong

Discover BlockDAG's five-tier bonus program's closing phases that enhance buyer holdings. Gain insights on the…

3 hours ago

Best Altcoins to Buy for 2025: Qubetics Presale Surge, Solana’s Lightning Speed, and Cardano’s Blockchain Revolution

Discover why Qubetics, Solana, and Cardano are redefining the crypto landscape. Learn about milestones, price…

3 hours ago

Why Qubetics, NEAR Protocol, and IMX Are Dominating Crypto: The Best Altcoins to Join Today for Game-Changing Returns 

Discover why Qubetics, NEAR Protocol, and Immutable X are the best altcoins to join today,…

5 hours ago

This website uses cookies.