Emirates Airline Will Drop its Own NFT and Metaverse!

Emirates Airline Will Drop its Own NFT and Metaverse!

Emirates announced plans to expand the airline’s usage of the Metaverse and launch NFTs, with the goal of increasing revenue and improving customer experience. The airline stated in a statement that the first initiatives are already underway, with a rollout expected in the coming months.

“Dubai and the UAE are blazing the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence, and data protection,” said Sheikh Ahmed Al Maktoum, Chairman and Chief Executive, Emirates airline and Group.

“Emirates has always embraced advanced technologies to improve our business processes, enhance our customer offering, and enrich our employees’ skills and experiences. We are excited about the opportunities in the digital space of the future and are committing significant investment in financial and resource terms, to develop products and services using advanced technologies that will deliver on revenue, brand experience, and business efficiencies.”

Emirates has stated that their pavilion at Expo 2020 will be changed into an innovation hub, bringing together talent from across the world “to bring to life the airline’s future-focused projects, including those relating to the metaverse, NFTs, and Web3.”

More than 5 years ago, Emirates pioneered online virtual reality (VR) technology on emirates.com and the Emirates app, providing an immersive 3D, 360-degree picture of its cabin interior experiences onboard. Customers may use the 3D seat map to explore their seats before checking in online, and potential customers can book their favourite seats directly from the 3D environment.

It was the first airline to create its own virtual reality (VR) app on the Oculus store last year, providing passengers with precise, life-size, and interactive cabin interior experiences onboard Emirates’ flagship A380 and Boeing 777-300ER Gamechanger aircraft. Users can, for example, “pick up” goods from the Onboard Lounge, “turn on” the Shower Spa, or “close” the private suite doors behind them. They can even look about in the cockpit.

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