Nissan And Toyota Make Their First Steps Into The Metaverse

Nissan and Toyota, two Asian automakers, enter the metaverse, setting up new virtual offices and events for the community.

The use of the Metaverse by popular brands and corporations has become mainstream. Nissan and Toyota, two of the world’s major automakers, have taken notice this time.

On April 22, Nissan and Toyota confirmed their entry into the Metaverse to provide customers with new virtual experiences, organize digital events, and establish virtual customer care centers.

According to the Japanese daily Nikkei Asia, both firms are attempting to innovate in the Metaverse by utilizing virtual reality (VR) to provide immersive displays of their vehicles, owing to their collaborations with the video game developer startup VRChat.

Customers will be the cornerstone of Nissan’s virtual reality rooms. Toyota, on the other hand, will focus on remote working conditions, constructing offices for its employees to explore technical breakthroughs using their avatars.

To put it another way, part of Toyota’s work sessions will now take place in the Metaverse rather than in the physical world. This new job area is opening up as a result of the coronavirus’s difficulties, according to a corporate official.

“As more people are working from home because of the coronavirus, we are offering young employees and others communication options within the company.”

For the time being, Nissan and Toyota have not stated which Metaverse they will open their new offices in, thus it will be up to the public to speculate whether they will choose a centralized Metaverse like Meta’s or a decentralized one like Decentraland.

Nissan and Toyota are not the only car businesses or brands to develop in this new Metaverse trend. Other firms, such as Volkswagen and Mercedes-Benz, began marketing campaigns in early April to promote their Metaverse entries, with prizes including the newest PS5 and advanced driving lessons at one of Volkswagen’s academies.

According to Bridget Harpur, marketing director for Volkswagen Passenger Vehicles, the metaverse’s “new universe” had a “exceptional impact on the consumer,” therefore the company will likely continue to create new events and experiences for its users and supporters.

Other luxurious automobiles, including as Ferrari, have yet to officially enter the Metaverse, but are actively experimenting with NFTs in collaboration with blockchain firms like Velas Network.

This indicates that, one by one, the majority of the main automotive businesses are betting on the cryptocurrencies’ technologies.

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Patrick

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