Hyundai Motor Runs NFT Memberships For New IONIQ 6 EV
Hyundai Motor unveiled a non-fungible token (NFT) membership program for its new electric vehicle (EV) IONIQ 6, which unlocks exclusive access to Web3 content to holders, according to a press release.
Hyundai registers NFT trademark for new product
The IONIQ Citizenship includes access to VIP rights and exclusive fashion items in Planet Hyundai, the digital space built in Naver Z’s Zepeto metaverse, and a gift card to Casetify that holders can use to assemble a customized phone case.
Hyundai Motor plans to open IONIQ Digital Garage, a virtual space for events dedicated to the owners of the NFTs.
The automobile maker airdropped 5,000 generative art NFTs to IONIQ 6 last Thursday to celebrate the EV’s concept reveal.
South Korean automobile manufacturer’s IONIQ 5 was the bestselling EV in South Korea from January to May this year, while its retail EV sales in the U.S. grew 179% year over year, the motor dealer claims.
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