Gemini Partners With Betterment To Bring Crypto To Retail Clients
Gemini will operate as Betterment’s crypto custodian through the arrangement, allowing the financial advising business to provide crypto access to its client base of slightly more than 730,000 customers. Betterment users will have access to cryptocurrency portfolios beginning in October.
Gemini’s chief strategy officer, Marshall Beard, stated that the company is continuing to grow its institutional alliances in order to enable responsible access to cryptocurrency. Beard stated that the company is supplying crypto infrastructure to an increasing number of asset managers and financial institutions worldwide.
Despite the present weak market, cryptocurrency exchanges continue to announce collaborations and expand services. The falling volumes on crypto exchanges over the last year might explain the continuous rise of businesses in the area.
In late July, Gemini also announced a partnership with Holon to launch Australian unlisted retail Bitcoin, Ethereum, and Filecoin funds.
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