Fashion Brand Hugo Boss Announces Plans To Launch Its First NFT Collection
Hugo, the youth-focused subsidiary of Hugo Boss, announced a collaboration with the whimsical NFT initiative Imaginary Ones to bring its clothes into the metaverse. Hugo stated on Tuesday that it will introduce a “holistic, 360-degree metaverse experience” as part of a global refresh of its brand.
The NFT collection, Embrace Your Emotions, will be released in early November and will include 1,001 three-dimensional animations (EYE).
Imaginary Ones said in a release:
“The aim of the collection is to encourage everyone to connect with their emotions, and to share a message that all feelings – positive and negative – are valid and should be embraced, as the freedom to feel and express can significantly improve mental health and overall well-being.”
The proceeds will be donated to the nonprofit Youth Mental Health Awareness (YAM).
While it’s unclear what a 360-degree metaverse experience entails, the firm has stated that consumers who purchase a limited edition phygital t-shirt will be assigned a seat on a waiting list of 500. Each t-shirt will have a QR code that will connect users to a Snapchat lens to create a distinctive augmented-reality effect.
Holders of the NFT will have access to Imaginary Ones’ staking ecosystem, which will provide them with a unique collection of Hugo x IO items, experiences, and content, including digital wearables.
DISCLAIMER: The Information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your own research before investing.
Join us to keep track of news: https://linktr.ee/coincu
Website: coincu.com
Harold
CoinCu News
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Fashion Brand Hugo Boss Announces Plans To Launch Its First NFT Collection
Hugo, the youth-focused subsidiary of Hugo Boss, announced a collaboration with the whimsical NFT initiative Imaginary Ones to bring its clothes into the metaverse. Hugo stated on Tuesday that it will introduce a “holistic, 360-degree metaverse experience” as part of a global refresh of its brand.
The NFT collection, Embrace Your Emotions, will be released in early November and will include 1,001 three-dimensional animations (EYE).
Imaginary Ones said in a release:
“The aim of the collection is to encourage everyone to connect with their emotions, and to share a message that all feelings – positive and negative – are valid and should be embraced, as the freedom to feel and express can significantly improve mental health and overall well-being.”
The proceeds will be donated to the nonprofit Youth Mental Health Awareness (YAM).
While it’s unclear what a 360-degree metaverse experience entails, the firm has stated that consumers who purchase a limited edition phygital t-shirt will be assigned a seat on a waiting list of 500. Each t-shirt will have a QR code that will connect users to a Snapchat lens to create a distinctive augmented-reality effect.
Holders of the NFT will have access to Imaginary Ones’ staking ecosystem, which will provide them with a unique collection of Hugo x IO items, experiences, and content, including digital wearables.
DISCLAIMER: The Information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your own research before investing.
Join us to keep track of news: https://linktr.ee/coincu
Website: coincu.com
Harold
CoinCu News
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