Through collaborations with Web 3.0 platforms like Upland, Matchday, Phygtl, and Altered State Machine, the international soccer association unveiled the offerings. The shift in strategy follows the soccer federation’s termination of its 30-year partnership with Electronic Arts (EA), the company that publishes the FIFA video game series.
FIFA is extending into new digital arenas as the communities naturally grow; earlier this year, it created a historic Roblox experience.
The new game integrations, which are all playable throughout the competition and each have their own unique take on the world’s largest football event, were all created with Web 3.0 and the future of digital engagement in mind.
FIFA’s Chief Business Officer Romy Gai emphasized how excited the soccer organization is about the creative alliances and how much she is looking forward to connecting with fans through the recently created digital spaces.
“As part of our commitment to grow football and develop ways for new fans to engage with the sport, FIFA’s immersive experience will provide football fans with a hugely exciting new way to interact with friends, celebrate the rich culture and heritage around the world’s biggest sports competition, and demonstrate their creativity and national pride through various features and mechanics.”
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