FIFA Kicks-off Web 3.0 New Games Ahead Of The World Cup
The 2022 World Cup is set to begin in Qatar in just a few days, so FIFA, the soccer organization, has been researching new ways to interact with supporters as it makes a shift to Web 3.0. It has revealed a slew of Web 3.0 games aimed at providing fans with fresh entertainment and interaction options.
Through collaborations with Web 3.0 platforms like Upland, Matchday, Phygtl, and Altered State Machine, the international soccer association unveiled the offerings. The shift in strategy follows the soccer federation’s termination of its 30-year partnership with Electronic Arts (EA), the company that publishes the FIFA video game series.
FIFA is extending into new digital arenas as the communities naturally grow; earlier this year, it created a historic Roblox experience.
The new game integrations, which are all playable throughout the competition and each have their own unique take on the world’s largest football event, were all created with Web 3.0 and the future of digital engagement in mind.
FIFA’s Chief Business Officer Romy Gai emphasized how excited the soccer organization is about the creative alliances and how much she is looking forward to connecting with fans through the recently created digital spaces.
“As part of our commitment to grow football and develop ways for new fans to engage with the sport, FIFA’s immersive experience will provide football fans with a hugely exciting new way to interact with friends, celebrate the rich culture and heritage around the world’s biggest sports competition, and demonstrate their creativity and national pride through various features and mechanics.”
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