Why Metaverse Has Potential For Venture Capital Companies? (Part 2)

In the previous article, we had explored the motivation for companies to invest in the metaverse field. Next, let’s explore how companies apply this field.

Which companies are involved in this potential field?

Companies view the metaverse as a new method to engage their customers and generate new prospects for growth.

Companies with active metaverse efforts or those researching how to establish projects.

Companies are attempting to determine how they can potentially participate in the metaverse in order to gain new customers or engage existing customers in new ways.

Companies that are monitoring the metaverse marketplace within their own industry to identify opportunities and which parts of this field to engage in.

Benefits that companies have from this field

Companies are now leveraging the metaverse in customer or partner-related efforts for marketing activities, developing customer engagement lounge places, building shopping platforms, selling digital assets using NFTs, and creating virtual venues for real estate transactions and events.

Companies utilize the metaverse in employee-related projects to create virtual places for day-to-day collaborative meetings through systems like Microsoft Teams, Meta Horizon World and Immersed. Employees access the platform using avatars that represent them in the meeting or event.

Another use case in employee-related efforts is engaging with potential workers using platforms such as Journee and Zepeto throughout the hiring and onboarding procedures. In the metaverse, portal-based job fairs will be built as well. Some businesses purchase virtual reality or augmented reality gadgets to acquaint new workers with their possible workplaces, colleagues, and executives.

Companies also create virtual environments and supply virtual equipment for training/development/upskilling applications. Educational institutions are considering creating virtual universities utilizing. To increase worker safety, efficiency, and speed to market, industrial businesses are creating digital twins of factories.

You can learn more about this topic in the next article here.

DISCLAIMER: The Information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your own research before investing.

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