By continuing to be a benchmark both on and off the pitch, the soccer powerhouse FC Barcelona asserted that its cooperation with WhiteBIT will support its commercial strategy and consolidate its international expansion.
WhiteBIT and FC Barcelona want to bring together cryptocurrency users and soccer enthusiasts by providing a variety of online and offline activities. The handball, basketball, roller hockey, and futsal teams from Barcelona will also work with the exchange program.
Volodymyr Nosov, WhiteBIT CEO, said:
“The start of our warm relationship with the legendary Barça as an official crypto partner is a significant step for the community as a whole, and for us, it is also a great pride and responsibility. We dream, and we dream big; hence, we’re sure that our cooperation will bring a new experience of using cryptocurrencies, their accessibility and comprehensibility for everyone. From the very first days, we have been inspired to bring the future closer and set a new level of integration of crypto solutions into our lives.”
The three-year partnership between the leaders of the sports and blockchain industries spans the 2022–2025 playing seasons.
The Barça Innovation Hub, the Barça eSport team, the First Men and First Women teams, and the indoor sports ecosystem, which includes basketball, handball, futsal, and roller hockey, will all be represented by and working with the cryptocurrency exchange during this time.
Additionally, Barça Legends will collaborate with Europe’s top digital asset exchange, giving them a chance to take part in joint initiatives to spread the word about cutting-edge technology advancements.
The renowned Camp Nou stadium will display WhiteBIT’s emblem on game days, the Spanish club added. Another major goal of the venture is to educate the sports community about cryptocurrencies and their benefits.
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