Key Points:
Floor, the startup behind the NFT portfolio app of the same name, raised $8 million last year and claims sizable growth for its token-gated app amid the NFT bear market. The firm has now unveiled the next step in its plans to grow both its feature set and audience, announcing today that it has acquired NFT analytics platform.
While Floor delivers a streamlined way for NFT collectors to view and track their holdings, WGMI.io is focused on analytics around market activity and trading trends. Together, they aim to deliver richer features for Floor users while bringing WGMI’s analytics features to a potentially broader audience.
WGMI, formed by Thomas Mancini a year ago and named for the “we’re going to make it” slogan popular in crypto areas, will assist in developing web3 analytics for Floor, which touts itself as an app “for everything NFTs.”
Speaking with Thomas revealed a synergy between the WGMI acquisition and the Floor aim to make NFTs intelligible and accessible. founder of Floor, Chris Maddern.
The transaction occurs as NFT prices have fallen precipitously over the past 12 months. Floor received $8 million in Series A funding last year. The business claimed that during the 2022 bad market, it increased by over 700%, with 20,000 active wallets on the platform each month.
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